![]() ![]() Journal of Marketing Research, 19, 491–504.Ĭowley, E. An investigation into the determinants of customer satisfaction. European Journal of Operational Research, 288(2), 692–702.Ĭhurchill, G. A model of ambition, aspiration and happiness. Journal of Experimental Psychology, 62(2), 196.Ĭhai, J. A contrast effect in differential conditioning. The American Economic Review, 102(3), 47–52.īordalo, P., Gennaioli, N., & Shleifer, A. Salience in experimental tests of the endowment effect. The results of this study enrich transaction utility theory and expectation-disconfirmation theory and can guide decision-makers in enhancing happiness by rationally dealing with gains and losses.īarberis, N., & Xiong, W. This stimulus-intensity-sensitive strategy is contrary to the hedonic editing strategy inferred from the prospect theory value function when stimulus intensity is relatively small. Additionally, to maximize the total experienced subjective value brought by multiple events, we compare hedonic editing strategies and demonstrate that the optimal hedonic editing strategy is sensitive to the stimulus intensity. ![]() Our model provides researchers with a theoretical tool for explaining, predicting, and adjusting decision behaviors. To better represent decision-makers' psychological characteristics when subjective value is formed, we establish an attention-and-reference-dependent subjective value model by simultaneously considering the absolute subjective value, relative subjective value, and attention distribution. ![]() Subjective value is foundational to decision-making processes and people's sense of happiness. ![]()
0 Comments
Leave a Reply. |